Is the latest wave of Adele mania about to be unleashed this summer? It appears so.
Following the gargantuan success of ‘Hello,’ housing album ’25’ exploded at retail and has, since its November 2015 release, sold over 17 million copies worldwide.
Seemingly content, the British bred superstar has spent much of 2016 focussed on touring the globe. So much so, that the LP’s second single ‘When We Were Young’ received a limp push and no traditional video. [It still hit top ten, but we digress…]
If any of her contemporaries were beginning to think “coast clear” then they may need to revise their strategy. Because, moments ago, the 28-year-old previewed the video for ’25’s official third single – the Max Martin moulded ‘Send My Love (To Your New Lover).’
Check it out below…
[fbvideo link=”https://www.facebook.com/adele/videos/10153930731249279/” width=”600″ height=”400″ onlyvideo=”1″]
If we were to play weatherman we’d say Ms. Adkins is gearing up to storm the charts all over again.
Beyond her being a sales and streaming force, we’re glad there’s continued push for ’25’ – it’s an awesome body of work and one that, despite its sales, strangely feels overshadowed by its lead single.
The video for ‘Send My Love’ lands May 22nd.


This s*** Finna go straight to number uno. Good cause JT basic ass need to be kicked off, now back to Adele, girl I was looking for visuals to I Miss You, Love in the dark, and or Water under the bridge.
Thank you, you can say that again.
All wonderful choices!!! The only single choices she should go with here after!!!! Def water under the bridge!!!
Ok Adele and after this can water underneath the bridge get the single treatment?
Yess foreal
Is it also me but her looks in that cover reminds me of Beyonce? When she released the Formation video she was on top of that police car in the water.
It’s the fact that it’s so simple but yet it slays. Her and Beyonce can definitly pose for a picture. They are both naturally pretty and less and more for them.
Im gonna need Lay Me Down to get its Single Treatment, then close off this era with All I Ask.
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But Adele is a bad singer live, did you see how horrible she sounded at the grammys? don’t come up with that audio mess, she just cant sing live. a true studio singer. MESS
She has a nice tone but she ain’t no powerhouse the media tries to make her appear to be. As for that Grammy performance audio mess you right, any real singer/Sanger would’ve carried on dispute the obvious. Whitney, Mariah, Celine, Pati, Aretha he’ll even Beyonce when her hair got caught in the fan would never. To me that was a moment to really prove are you a Sanger or another studio artist.
Adele admits she’s pitchy live, but even in the studio, Adele is not perfect by any means. It’s only due to the environment of a studio, that makes it seem she sounds better, when in reality she doesn’t. She is not a studio singer. She sounds the same, but I will admit that she very inconsistent.
Cake
Yes she is not too good if the stage is important. She did really bad at the oscars (you know, same stage Gaga slayed two years in a row getting two standing ovations in a row 🙂 ).
But her tone is extremely beautiful so she´s good. Overrated imo but when you see the mediocrity in teh charts now, I can only hope for more Adele hits to block all that trash.
Why don’t she sing with herself with background vocals? These are not the Motown days. This generation don’t get this singing “live”. They can’t comprehend this because they are programmed to believe that singing is a competition and you should win. They feel that if they are paying money it should sound like the recorded version or better. She can still talk to her audience; but when you’re singing naturally you can get a pitch. I like her feelings she release in her music; not over hyped watered down cause of a word. Give her a pass; she got some kind of soul trying to get out.
Yes Adele I am here for it
All I ask need to be a single that song stays on repeat
So this rosy3 b**** is rocking a new avi/account now? What’s next sis? New Grammar? (Lord knows you need it)
Anyone who says this woman cannot sing well is a delusional and tone deaf idiot who doesn’t know what singing is. Seen a few clips of Adele Live, absolutely impeccable.
I love Adele to death I adore this woman. But I’m not expecting much from this. My expectations were set way too high for 25. Don’t get me wrong she did deliver, but it was a continuation to 21. I’m ready for something new. I’m ready for her to challenge herself and shock me like she did with 21. She has so much personality that you don’t see or hear in her music.
All that personality and the b**** is still singing about her dead beat ex
The dress and the sound.. Looks like she’s about to drop a bomb. A lemonade flavoured bomb
Boring and overrated.
So beautiful and talented. Adele doing her thing.
Ugly white p**.
Just in time for the summer!
That album of the year category is going to be super interesting at the grammys next year I tell you that much
I actually love this song
This looks promising in an Adele way. Her videos are never prolific, but they don’t have to be. All she has to do is stand there and sing and the GP eats it up anyway. She looks great btw.
Adele is a great singer all this “expert” fascist opinion is not going to change that.
17 million in only 6 months!!!!!!!
18 million. She is amazing.. This album doesn’t sound like 21. Great single. It’s a change in pace…..
You know I think her success has been too much for the material and artist we are talking about. But after seeing once again what happens when she is not at the top of the charts, I can only hope for more hits from her to block all that trash. I still can´t believe that payola-streaming terrible song called Work, with no vocals or anything topped the charts for like 8 weeks. One of the most cooked and forgettable long running #1s in history. If not the most. You can clearly see it by how non existent Anti´s sales are. Smoke and Mirrors. And Justin´s song? Average at best. And the other Jusin? I mean Beiber? Total trash. That´s what you get now when Adele is not at the top of Billboard Hot 100.
Wonderful