Alicia Keys is hard at work pushing new single ‘In Common’ on European shores.
The anthemic cut is the lead release from the 15-time Grammy winner’s eighth studio album, which is due late summer.
British show ‘Graham Norton’ was the latest stage to welcome the songbird to perform the track.
Watch Ms. Keys hit all the right notes after the jump…
Yet another solid showing of the song.
We’re conflicted, though.
On the one hand, we’re keen for Alicia to persevere with her promotional efforts for the single – as it’s easily one her best in years and could prove a slow burner commercially.
But, on the other, there’s evidence to suggest she should she move on to its follow-up ASAP. One of the most important reasons being that the song’s video seems to have stalled at 2 million views – which won’t aid its chances in today’s streaming age. And with digital sales scant, makes for a tricky predicament.
Either way, we heard several tracks from the LP at an exclusive London showcase and it’s sounding phenomenal. As such, even if hits are scarce this era, fans can feel confident that a stellar body of work is on its way.