“Dynamite” is what many have deemed newcomer MAAD. Could she be next to blow?
We, here at That Grape Juice, wholly feel so.
In a sea of sameness, the New York bred beauty stands out from the pack. Powerfully.
It’s not just her statuesque aesthetic, but her narrative too.
Her ascend began in the world of modelling and to-date she has featured in publications such as ELLE and NYLON, while also fronting campaigns for the likes of Seventeen and Anastasia Beverly Hills.
Music, however, has always been the budding diva’s divine calling.
Indeed, when not spinning hits as one of NYC’s most sought-after DJ’s, the rising star logs in studio time with the likes of Claude Kelly, Jonas Jeberg, and The Vamp – the latter of who produced her infectious new single ‘Black Ice.’
The deliciously seductive cut has been garnering plenty of play around TGJ HQ over the last few weeks, but it’s its video that has our jaws ajar.
Directed by Creative Destruction, the visual sees MAAD sassily state her claim for superstardom…with an exclamation mark.
She slips, slides, and grinds with seasoned precision and pulls from her modelling skill set to ensure almost every frame is an editorial in itself.
With too many artists chasing the minimalist trend, this young lady re-affirms the importance of performance art. And we’re oh so sold on what she’s selling – as there’s not enough of it permeating the music landscape.
Both retro and refreshing.
MAAD’s EP ‘‘Lé Funk’ lands in September.
Until then, hit PLAY on ‘Black Ice’ above…