So I wonder if this will become the new play now, major artist breaking away from record labels and creating their own to release independently? It would be a nice way for the artist to gain more profit from their music and have better control over it on so many levels. I mean once you have brand awareness, why not depart? In truth I'm surprised no one major has done this yet, especially someone like Madonna, Mariah or even Beyoncé. Kudos to Frank!