In reply to Really.

This award is specifically about the quality of her music VIDEOS, not her overall career and approach to music abroad. There is a huge difference. No one is saying she doesn't deserve awards for her talents in other areas but releasing consistent ground breaking visuals isn't something she focuses on. That's the harsh truth but so is her getting this awards. Shrugs.. And that's why Sam feels the industry is losing credit. Yeah, Sam can be out of pocket many times but I agree with him here. The industry seems to be in this force feed mood right now. Just forcing things on people prematurely and that hurts more than help. They want Tinashe to be the next big thing so bad when people like Ariana Gran is stepping into it naturally. Who's to say Rih wouldn't have been inspired to release a Thriller/ Lemonade type visual later on in life? She doesn't have to now... Why? Bc she was given the award without it. Smh it's not her fault. It's MTV's fault.