There will always be a gimmick in any and everything. Rather it's in sales or human nature we all use our passions to push a agenda to get the best results. There's absolutely nothing wrong with that. Especially if it's presenting a stance that she's representing in her music. If she was out making a statement that had nothing to do with the substance that she produces, I would give her the side I. But IMO this isn't the case. Alicia has always been a conscious artist. The mega stardom and prosperity came there after.