In reply to Sharp.

With albums not selling anything anymore, I don't see what "methods" work. Adele is following the tried and true, grass-roots formula of releasing a single 6 weeks before the album...the video 2-3 weeks later...then finally the album on the specified date. And it works for her. Don't know why artists and labels are trying so hard to be "creative" or instant with releases these days. The 80s/90s blueprint still works, if your music is good and your team knows what they're doing.