In reply to 2bad2bme.

I agree with 2bad2bme somewhat. It is all about consumers. Who Beyonce attracts to buy records is different than Usher. Usher tried to be more hip-hop to attract male consumers but it did not work. Beyonce attracts women, gay men, and curious consumers. Usher attracts older women now which corresponds with lower sales since less of them buy albums anymore.