In reply to Coolness.

The Tidal exclusive could be a benefit...it's only 3 days before and this actually boosts his buzz because people are talking about it and figuring out that it's actually coming out on friday. Also, he's lucky that a lot of the reception has been positive because we all know word of mouth definitely helps sales for anything if it's positive. And leaks aren't that big of a deal anymore because millions of people still stream music and even if they illegally download the album, nobody is going to keep it, once it releases officially on all platforms.