it is completely foolish and a waste of time for any other brand to throw their pitch into the streaming arena. consumers are just literally NOT going to magically switch from their current preferred platform to switch over to AMAZON or anyone else for a measly $2.00 differential. TIDAL is struggling massively and were able to release exclusives from four of the music industry wonders: Beyonce, Rihanna, Nicki Minaj videos & Kanye West's latest PABLO project. There is nothing AMAZON can create or present with artists in mind that would overhaul the efforts already put in place and executed by TIDAL. Who sits in these corporate meetings and makes such ridiculous, business decisions? NO ONE is going to shift from their APPLE or SPOTIFY subscriptions at his point in the structure of streaming preference to slide over to anywhere else. PERIOD. If TIDAL couldnt achieve the feat with Beyonce's Lemonade project, Amazon can forget it.