Somewhat related: Tidal didn't blow up, b/c Jay-Z didn't do it right. He needed a consortium of artists AND labels to all agree to put their exclusive content on Tidal in exchange for higher royalties -- or, he needed to leverage said consortium to not agree to lease their property to any streaming platforms for less than a certain per stream price. The goal was to properly compensate artists, songwriters, and publishers for their intellectual property, but that can't happen unless the cartel gets in effing formation. . Keywords: Cartel, OPEC, formation.