Is Beyonce and Jay Z‘s long-rumored joint album set for a December debut?
A mysterious promotional campaign has some folk screaming “yes” with excitement.
See what we mean today…
Various snaps from New York have begun to pop up on social media of huge set of Billboard’s bearing the simple text:
“What’s Next” and the date “12.12.16”
While some may be wondering what the correlation with Bey and Jay is, fans of the power couple will note a number of things.
Namely, the similarity in the font used here and in the artwork for Beyonce’s 2013 self-titled project.
What’s more, various insiders have touted a late 2016/early 2017 arrival for the as yet untitled set.
Could it finally be…time?
Time will tell.
For what it’s worth, there’s also murmurs about this being tied to the return of ‘America’s Next Top Model.’ Newly revived, the fresh incarnation of the show has been confirmed for a December premiere.
If indeed the latter, the choice of font and aesthetic is definitely quite curious.