In reply to #JACKIE.

Simple... out of all the Christmas songs in the world Bey picked Tamar's and thought enough of it to post it on her social media. Bey doesn't do anything without counting the cost. Although her effect isn't as impactful as Oprah (yet) the attention that Tamar will get as a result and the posts/ attention the two will get as a result (I.e. This blog post) isn't just by an... "oh, I like that song" lol and even if it is... the fact that Bey decided to post it with such a carefree spirit still says a lot. The woman NEVER does anything without thinking about the repercussions.