Fergie has been tapped to front the campaign for designer Philipp Plein’s Spring/Summer 2017 campaign.

Interestingly (and perhaps controversially), the ad has been christened ‘Alice In Ghetto Land.’ Yes, you read right. It’s part of a broader project launched by Plein that has already come under scrutiny.

Lensed by famed photographer Steven Klein and featuring model Matthew Terry, the snaps admittedly look lush. The context, however, we’re not so sure about.

Peep more pics below…

Your thoughts?