Just being real, Jessie is one of the most dynamic vocalists to ever come out of the UK. She has had some great material, but she has been inconsistent with said great material. She should stay in the Urban Pop lane, as she shines in that genre. I do like a lot of her more Pop songs, but her vocal stylings can come across as "too much" or "over-singing" to some on those types of songs. I think with the right direction, she can solidify her spot in the industry. She is a legend in the making.