In reply to Hillary.

I have to COMPLETELY DISAGREE with you. All y'all always go to the same fuckin thing when your fave does poorly on an project era. OOH ITS THE LABELS FAULT, ITS THE FUCKING EXECUTIVES. No no honey. It's not always their fault. Let's do some math aye? Tinashe is a creator. She's like a modern day Ashanti. She WRITES HER OWN SHIT. shit, at a point in time (In Case We Die days) she was PRODUCING her own shit in her bedroom studio. Labels are unfair, but fair. A label will negotiate for the artists sake. If you're a creator like Tinashe, you will most likely be signing a deal with creative control. And if you look back to a couple Iggy Azalea tweets (I don't have the receipts cuz I'm too lazy to look for them but take my word for it) she says that most labels don't control what you record. They might recommend people for you to work with and set up a couple of sessions, but for an artist like Tinashe, a creative, just like Iggy, she probably decides who she works with. I mean if u look back to old interviews basically she worked with who she wanted to on Aquarius. Basically what happens is the label bugs off and lets you do you're thing. Then when it's time to turn in a project, THEN THEY critique and decide which are singles and on album. THEREFORE, THE LABEL NEVER DECIDED WHAT 'SOUND' THEY WATNED TO GIVE TO TINASHE, that was Tinashe's choice the entire time. She choose what sound she wanted for Aquarius, and for Nightride/Joyride. A label will push/promote what ever the product is worth promoting. Basically what I'm getting at here is that with Aquarius, Tinashe worked with the right people at the right time. IT WAS A PHENOMENAL ALBUM. Probably the best RnBass record of that year (the peak year of RnBass). All in all what I'm getting at is that Tinashe didn't get so lucky this time as far as material goes. The music she is creating is simply not as good as Aquarius was. BUT I DO ADMIT, THEY SHOULD OF MARKETED SUPERLOVE DIFFERENTLY. I mean Superlove MV is arguably her most successful video. It reached 3M views in 2 days. And that is simply because the video was a masterpiece and her best mv thus far BY FAR.. The song was also a catchy fucking bop, and the song would've EXPLODED on urban radio and the club scene if they had schemed up blueprint on how to get this song to the target audience (everybody online; us) What they should have done is hired a couple of people and staged a viral video for Instagram in Vine style. They should have created a new catchy dance to go with the song. The should've done what 'Watch Me Whip/Nae Nae' did, or what 'My Boo' did or 'Juju on the Beat' but for this song. IT WOULD'VE BEEN MASSIVE. The potential in this song's success was clearly shown when the video exploded like it did. I guess they thought that the video alone could've brought it to radio but they were wrong. But besides this song, TINASHE NEEDS TO TEAM UP WITH OTHER PEOPLE AND JUST CREATE BETTER MUSIC. Don't get me wrong i LOVED 'Player' 'Party Favors' 'Company' and 'Lucid Dream' but she just isn't creating as quality material as she was on Aquarius. But i totally think, as I said above, that Super Love would've been a HUGE hit if they marketed it right, I will admit that THAT was definitely the labels fault for that one. But for all the other singles, and Nightride, i can't say I believe it's completely the labels fault, the material just sucks (not really, but you know what I mean)