While some Pop stars shun the potential in their platform, Lady Gaga embraces it and uses it for good.
The superstar songstress has teamed up with Revlon to launch ‘The Love Project.’
Boasting a simple mission (to to inspire more love, acceptance and caring in the world), the campaign’s commercial was unveiled during the 2017 Oscars this evening.
Lensed by Brett Ratner and featuring fellow advocates for the cause Pharrell Williams and Ellen, you can watch the TV spot below…
Speaking on the venture, Carlos Barreto, Revlon Senior Vice President Marketing, says in a statement:
“The Love Project is the beginning of a social movement which aims to inspire more love, acceptance and caring in the world. At the heart of this campaign is the belief that all people are beautiful and that love can create a better world.” [Source]
Like the concept? If so, visit TheLoveProject2017.com and spread your #lovein3words.