Ashanti

Ashanti Promises “New Sound” With New Single ‘Lose Yourself’

Published: Tuesday 21st Mar 2017 by Rashad

It’s hard to believe next month marks 15 years since the record-shattering, self-titled debut of the Murder Inc.-crowned ‘Princess of Hip Hop & R&B’ Ashanti Douglas, but the songstress – who is commemorating the event by releasing new music – is in just as much disbelief, a recent interview with Harper’s Bazaar reveals.

Taking to the publication, Douglas says:

“It’s crazy. It’s an awesome feeling to know through it all—all my trials and tribulations, the obstacles, and the ups and the downs, the growing pains of the music industry—to still be here … it’s an incredible, humbling feeling. My album as a debut artist is still in the Guinness Book of World Records.”

And, if her sit down with ‘Bazaar’ is any indication, the ‘Happy’ hitmaker is looking to make more history with the soon to be released single, ‘Lose Yourself.’

Tuck in below to read her reflection on her 15 year career, dish on new single, and so much more:

On her musical relationship with Ja Rule:

“I think that we have a very unique relationship. I think it’s the fact that we are extremely genuine and our chemistry is so authentic. It’s real, it’s always been since day one. It just happens. We get on stage together and sometimes if we don’t see each other for a few months or a few years or whatever it is, we get back onstage and it feels like we’ve been hanging out all day. It’s been like that from the first time we ever worked together. It’s weird because it’s always been like that.”

On her new single, “Lose Yourself”:

“My new single will be coming out very, very soon. I’m trying to get the video shot as soon as I get back. The song is incredible. I played it in one of the venues during soundcheck out here and the whole venue was like, ‘Holy sh*t, is that Ashanti’s new record?! No way!’ I’m just really excited about it. And obviously, being able to release my single on my own record label, called Written Entertainment, and having done everything independently, is such an awesome feeling. I’m stoked about that.”

On her new sound:

“This new song is completely different. Let’s just say, with me and Ja knowing each other for over 15 years, when I played him the record, he was like, ‘Who’s that? Yo thats you?’ He made me start the record over! He was like, ‘Oh my gosh, you gotta put that out tonight.’ It’s safe to say that it’s very different and so dope. It’s really a nice change. It’s current, it’s urgent. When you do put the two together, you’re like, ‘Damn it does sound like Ashanti, but something new, something 2017.”

 

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Read the full interview by clicking here.

 

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