“Modest” and “demure” aren’t words historically associated with eccentric pop performer Lady Gaga, but in yet another demonstration of her versatility, the powerhouse songstress shows off ‘simplistic chic’ for the latest ad campaigns unveiled by luxury jewelry giants Tiffany & Co.

Their partnership announced just ahead of Gaga’s show-stopping Super Bowl showing, two months later fans are finally invited to get their hands and eyes on the elegance of the full ad campaign (shot by fashion photography David Sims with styling by former ‘Vogue’ magazine editor Grace Coddington).

See the full ad as well as some behind the scenes action from the shoot inside:

Behind the scenes:

Watch the ad here:

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