Katy Perry has always been quite the creative and now she’s flexing said skill in a bid to sell her new album ‘Witness.’
Announced early this morning, confirmation of the Pop starlet’s fourth set sent her fans into a frenzy.
Yet, amidst the excitement, one interesting detail seems to be slipping through the radar. But we caught it.
In a press release touting the LP and accompanying tour, it was revealed that every ticket from the North American trek will come with a FREE copy of ‘Witness.’
This clearly is a move designed to auto-broaden reach of the new music and one arguably employed to combat the questionable levels of interest in the project.
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Jury’s out on whether this will be allowed to count towards the first week sales of ‘Witness.’ Because artists who’ve drawn on similar practices have instead offered their LPs as an optional and discounted add-on to ticket purchases. Rather than making it entirely free.
We’re torn as to where we stand on the matter.
On the one hand, it’s a smart means of ensuring those who attend are familiar with the new material in the absence of a smash hit preceding the album’s release.
Yet, on the other, if it will count towards sales, then it’s the latest example of a high-profile Pop act effectively being rescued by a clever loophole. Just like Rihanna‘s Samsung/‘ANTI’ episode from last year.
Either way, it’s clear Team Perry won’t let their prized possession go down without a fight. Even if it has to get a little dirty.
‘Witness’ hits stores June 9th.