In reply to Theman.

Marketing ploy or not, the fact that she still sells more albums than most of the big wig females in pop music WITHOUT a big hit is impressive in itself. Katy couldn't even outsell Lemonade's second or third week sales and she had a top 4 worldwide hit. Beyonce's self titled sold 5 million, more than Prism 4 million with a moderate hit (Drunk in Love) and her so called flop album 4 sold the same amount as Prism 4 million as well. Say what you want, she's still a better seller. Maybe Katy and the others should hire her as a marketing agent for them?