Despite Katy Perry‘s heartiest efforts, the world watched on as her ‘Witness’ album quickly tanked post arrival.
Unwrapped last month without the padding of a preceding hit, the set premiered with 180k Sales-Plus-Streaming units. A figure that is by no means “bad,” but one that would go on to prove front-loaded.
Because in the time since, total sales of the LP have been stuck hovering at the 230k+ mark.
Worst still, the project has vanished from the US iTunes 100 suggesting a bounce-back is unlikely.
Undeterred, Perry is readying the video for ‘Swish Swish’ – her collaboration with Nicki Minaj.
Some are scratching their heads given that the song was first heard way back in May. But, with ‘Witness’ not being a buffet of obvious singles, it appears Perry is shooting her shot with her most plausible option.
Taking to social media, she teased its video. Peep the pic and caption below…
“Be the ball they said, become one they said ??♀️ #swishswish”
While we’re a bit “blah” about Katy’s entire era, we kinda commend her for pressing on. Like, at this point, what is there really to lose?
She may as well try and hustle a hit with this, go on tour, do ‘American Idol,’ and try again with her next album.
Whether she’ll have the vast audience she was once used to come that time will be intriguing to see.
But until then…