Brandy‘s career may have stalled and been stifled by poorly executed moves in recent years, but that’s done all of nothing to shake her status as one of Pop’s greatest success stories.
Leading the way for the likes of then-teenagers Beyonce and Britney Spears in the 90s, the vocalist’s unmatched success on stage and screen during the period saw her harvest a fan base which has unknowingly turned her into a streaming magnet as her ability to pick up pure sales falters.
Awesome news below…
As of this morning, the African-American Pop icon’s discography has been streamed over 1 billion times across all streaming platforms!
Spotify, where the star performs best, can account for over 100 million of these streams while Apple Music, TIDAL, Deezer, YouTube, Google Music and their lesser-known but equally impactful rivals picked up the numbers which saw her achieve the brilliant feat.
Ascertaining how much Brandy and her co-writers will earn from this feat may prove to be a difficult task, as streaming platforms offer varying rates which must be split between an artist’s label, the creatives behind each song and the platform itself once paid.
However, as 1,500 song streams from an album are equivalent to one pure sale of an album, it’d be safe to assume that Brandy can boast of shifting around 600,000 units worth of albums worldwide once her numbers are converted.
It seems, in an age in which platforms like Spotify and Apple Music trump radio to serve as honest indicators of consumer interest, Brandy is far more popular than even her own fans may have realised.