It’s here!
Taylor Swift premiered the video for new single ‘Look What You Made Me Do’ and it was quite literally a mini-movie.
Directed by Joseph Kahn, the cinematic clip is a big budget affair that sees the 27-year-old bury the “old her” and poke fun at the various critiques levelled her way.
With new album ‘Reputation’ due this Fall, Ms. Swift is definitely cementing her rep as being a visual force!
Watch below…
The song still feels a lil lazy on the chorus, but this is easily one of the most high-octane videos of the year. And, holistically when paired with the concept of the era more broadly, this is kinda sorta genius.
A home-run.
‘Reputation’ is released November 10th.