Rita Ora is on the cusp of snatching another hit with new Avicii collaboration ‘Lonely Together.’
The anthemtic track, which is lifted from the ‘AVĪCI’ EP, currently sits at #4 on iTunes and within the top 20 of Spotify’s global chart.
With a major push underway, the arrival of its video is oh so timely.
Speaking on the concept of the clip, co-director Levan Tsikurishvili says:
“It was such a big honour to create this beautiful piece for Avicii and Rita Ora. It has been an amazing fun process in many ways – I loved the idea of playing around with the ‘frozen’ world. What I would do if I could freeze the world – imagine one day if you really could do that, what would you do?”
Cute.
Armed with the momentum of ‘Your Song’ and now this, Rita is building the right swirl of buzz around herself heading into the release of her album.