If an act doesn't have nobodies hits they should at least possess solid music and artistry. Brandy is a perfect example, people might clown her lack of recent hits but her catalogue is bullet proof, same with Mariah and her war chest of hits, stellar remixes and album cuts. Rita has neither hits nor artistry.., tbh say what one will about Rihanna's level of actual talent but she has both in abundance. What, at this point can be used as justification for Rita Ora's continued presence? She's literally surviving on endorsements. If she'd been marketed differently I think she'd annoy people less.