Say what you want about streaming, but I LOVE that a more hip-hop/R&B sound drives and dominates it! Whether it's Rihanna, Drake, Ed Sheeran, The Weeknd and now Taylor Swift and Cardi, the SOUND that tops the streaming charts is consistently more rhythmic and urban leaning....it's just what people want to hear! Tay Tay KNEW she had to sound a certain way in order to achieve what she's doing right now...