Fergie is embracing today’s age of new rules.

Doing away with the singular roll-out, the Black Eyed Peas star is delivering her sophomore effort ‘Double Dutchess’ in the form of an all-at-once visual album.

Due September 22nd, the project the LP is being released via her own Double Dutch imprint (in partnership with BMG). Guest features include Nicki Minaj, Rick Ross, and YG.

Word on the curb that she enlisted the likes of dynamite directors such as Jonas Akerlund to bring her vision to fruition.

Prior to now, Fergie-Ferg has been teasing with brief previews. However, she has today unleashed an extended trailer and it’s fire. Literally!

Check it out below…

This looks incredible! Fingers crossed that the material delivers too.

Your thoughts?