In reply to Jasmine.

Bad management that only focused on promoting her to US/urban audiences during her first two (her best selling) albums eras. Ciara should’ve been a force world wide and yet her management team perhaps didn’t have the vision, funds, or know how to get her that world wide recognition. I think she also slipped up big time when she let the leak of High Price keep her from releasing it as her first ‘Fantasy Ride’ single.