Lady Gaga kicked off the year in winning form and is closing it in much the same way.
For, the superstar’s latest album ‘Joanne’ has just hit a major milestone.
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Taking to social media, Mother Monster revealed that the LP – released October 21st 2016 – has officially been certified Platinum in the US.
The feat salutes the moving of 1 million equivalent sales + streaming units Stateside.
Gaga achieved said status after a gargantuan promotional push, which has played out over the year.
Indeed, she launched the LP with several TV performances, headlined the 2017 Super Bowl and set sail on a global tour. More recently, she released a Netflix documentary – entitled ‘Lady Gaga: Five Foot Two’ – which chronicled the creation of her album and invited the masses into her world, up close and personal. The latter proved successful and boosted ‘Joanne’s charting worldwide.
Interestingly, the Platinum plaque is Gaga’s first since 2011’s ‘Born This Way’ – although polarizer ‘ARTPOP’ almost certainly qualifies when factoring in streaming.
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We’ve long said this; but while ‘Joanne’ may not be the album the masses wanted from Gaga, it was the project she perhaps needed at the time. Specifically from the standpoint of rehabilitating her public persona and re-affirming that she is much more than shock and awe.
Holistically, the era has delivered some of her most memorable moments and has placed her in solid stead to come back even harder with her next swing of the bat. We’re hoping for more Pop bops ala her earlier run. But for now, congrats are in orde.r