Tamar Braxton will fly the flag for R&B on this week’s Billboard 200. At least as far as new releases go.
The final numbers have been tallied. Find out what the singer’s new album ‘Blue Bird Of Happiness’ sold first week below…
Per Hits Daily Double, the LP – which is reportedly Braxton’s “last” – will open at #14 after shifting the following…
23,012
[Sales-Plus-Streaming]
*********
19,560
[Pure Sales]
While not making the top 10 will be sore for Tamar and her Tamartians, there are still a few positive angles to approach her placement from.
First is that ‘Blue Bird’ serves as the highest-charting new R&B release of the week; a fact which should bode well for its chances on the genre-specific tally.
Also, as an independent project, her revenue returns are likely to be more than many of her major label counterparts.
And finally, in today’s sales climate, albums are essentially released as a vehicle to tour (see where the real coins are) – and Tamar already has that base covered. Viewed through this lens, she’s fine and will be (fine) moving forward.
One does have to wonder, though: if so few are buying now, what does that mean for the sales of her her inevitable next album – which will no doubt be billed as the “because my fans demanded it” comeback? Needless to say, we’ll cross that bridge when it’s time.
For now, though, what are…