The beginning of the flopping. This was one of the biggest filler on the amazing album and should have never been a single. They tried the Crazy In Love gimmicks, are the dating/are they not dating that was played out by this point and SO many singers were going that decade. I think My Love or So Hard should have been the single at this time. This also killed that era because at this time in music, an era would last at least a year this dripped just six months after the album release. The Evolution dropped in December 2006, by summer of 2007 no one was playing anything from that album. Same with Bday, but that's another story.