I do wonder what he going to do this era, clinging to Timbaland was played out on the last album, I'm surprised he got through since EDM was the thing then. But it's a new ballpark, with Ed, Shaw, Bieber and those One Direction kids, male pop is becoming overdone as well, like how female pop was in 2017 (or pop in general). He doesn't stand out anymore, his edge was the white pop boy with a R&B edge. We'll see, but it'll be like with Usher when Chris Brown and other R&B males came along, making it harder for Usher.