His gimmicks didn't work this time, people saw right through it. So it's clear that it's not Beyonce or Ed the reason he's flopping, it's Em, but I been saying that his only past hits with both clinging to Rihanna,but his fans were saying that she needed him. Ha! He's not much of a standout since we have many white rappers now and the release around the holidays gimmicks been dried up. On to the next, no one is above flopping.