Oh My..... somebody has run out of ideas. I can’t believe he’s trying the ole ‘“I’m going back to my roots” quasi authentic card. You can just imagine them in the A&R meeting:

A&R Guy: “Justin you’re too old to do a whole album of Urban Music, people are not checking for you doing that music and we won’t get our return on investment. We need to market you differently..... I KNOW! We’ll play on your southern roots and you can mash up Country with middle of the road adult contemporary drivel and a hint of Urban so middle Amercia doesn’t find you offensive. The urban community will get into you because we have Tim and Phar on the credits! Think Brokeback Mountain meets Lemonade meets Gareth Brooks meets Miley Cyrus post cultural misappropriation!”