Rita Ora has a hustle like no other, so it’s little wonder that she’s releasing yet more new music.

As reported, the multi-media maven has teamed up with Absolut Vodka for an exciting Grammy activation featuring a new song ‘Proud.’

In a unique partnership, Ora created the track using the stories submitted via The Open Mic Project. The core of the campaign is to facilitate an environment in which all people feel valued and respected.

Speaking on the venture, Ora says:

“As a refugee, I know firsthand how isolating it can feel to be misrepresented in the face of adversity. I’m excited to join Absolut with The Open Mic Project because we’re using music as a way to bring people together. From sharing my own story to spotlighting others, we’re bringing the issue of acceptance to a global stage and changing today’s current chat to be more inclusive.”

Ahead of a major TV, digital, social  push in partnership with the Grammy’s, listen to ‘Proud’ below…

No word yet on whether the song was serve as a standalone offering or whether it’ll feature on Ora’s eagerly anticipated album – alongside hits such as ‘Your Song,’ ‘Anywhere,’ and ‘Lonely Together.’

Whatever the case, this adds to her visibility is cool new way.

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