I have to start by saying that i don't understand what the Carters have been saying in their music. Beyonce did and album about her failing marriage (at the time) and Jay-Z followed up with the story of his life and touched on a few social issues now that he has made his millions.... there have been rap artists doing this for years prior (Kanye West to name one) who were not looking for notoriety. Although i liked 4:44 it don't think it deserved the hype. Apart from Kendrick preformance at the start, it was all a bore