The fallout from H&M‘s ill-advised ad continues.

As reported, the clothing giant featured a black child model on their website sporting a hoody with the words “coolest monkey in the jungle.”

The company have removed the image and issued an apology, but it hasn’t stopped the backlash from building.

And one of those speaking up and out is singer The Weeknd.

Full story below..

The star, who is of Ethiopian descent, was so disgusted with the scandal that he has dissolved his current partnership with the company (with whom he teamed up with for his own range):

Respectable.

Your thoughts?