“All new everything” appears to be the name of the game for Alicia Keys.
Because, after enlisting Justin Timberlake’s manager to steer her career, the soulful songstress is reportedly now looking for a new label.
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Since bursting onto the scene, Keys has been a part of the Sony Music family – first signing with J Records and eventually landing at RCA (after a reshuffle that saw J shut down).
But with her current contract up imminently, the 37-year-old is shopping a new deal – and word is that she’s looking beyond Sony.
Variety reports that Keys’ new manager Johnny Wright is spearheading the charge and that offers, including one from Warner Bros, are already on the table.
Warner would be an interesting choice.
The label recently on-boarded Tom Corson as its Co-Chairman and COO. He, in his prior role as President at RCA, was integral with Keys’ career. Something, which ought to make a reunion an exciting prospect for both parties.
However, the same can be said of current RCA chairman Peter Edge, who too has been instrumental in the singer’s colossal success and is allegedly wants to retain the 15-time Grammy winner on his roster.
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Wherever Ms. Keys lands, she and her team have their work cut out for them. Sales of her last album ‘Here’ were a far cry from past projects. And to-date the set has sold less than 140,000 copies – worldwide. This from an artist accustomed to selling 600,000 and 700,000 Stateside in a week.
Still, there’s arguably ample value left in the “Alicia Keys” brand. She’s proven popular on ‘The Voice’ and boasts a catalogue, fanbase, and success narrative that are undeniable.
Sure, her career is in need of a spark. But it’s encouraging that she’s on the hunt for the right match to re-light it.