Like most things Beyonce, the arrival of her ‘Formation’ music video was a pop culture event.
Beyond being a bodacious bop, the track and its accompanying visual served as a bold and unapologetic celebration of the Black reality. Something its unconventional debut as an unlisted video (then ineligible to chart) seemed to cement.
In the time since its premiere, the ‘Lemonade’ jam received its commercial due – first earning Bey a top 10 on the Billboard Hot 100 and now crossing a major milestone on VEVO.
Details below….
As at writing, the ‘Formation’ music video has crossed the 100 million mark on VEVO – where it was uploaded several months after its initial debut on her own YouTube channel. Thus gifting the clip the honor of being VEVO Certified.
The original upload now has 53 million views, making for a grand total of 153 million views.
The feat comes as Queen Bey shoots another visual in Jamaica (alongside husband Jay Z) with Melina Matsoukas – who coincidentally directed the ‘Formation’ vid.