Jennifer Lopez

Jennifer Lopez Gifts GUESS A 57% Sales Boost

Published: Sunday 22nd Apr 2018 by Sam

Jennifer Lopez was recently named one of TIME Magazine‘s 100 Most Influential People and the diva has all the receipts to highlight why. Just ask GUESS.

Details below…

J.Lo was named the newest spokesmodel for the fashion brand last year and is already being credited for delivering a bumper boost.

Per Market Watch:

Shares of Guess Inc. have soared 57.3% in the last month, and analysts say the company has famous names, like Jennifer Lopez, to thank for the lift.

Three weeks ago, Guess  reported earnings and sales that beat expectations. On Tuesday, Cowen analysts published a note based on meetings with management that outlined some of the initiatives taken over recent years that led to this point. Among them, North American store closures and rent reductions, and better execution in stores.

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With over two decades of domination in various fields, Lopez continues to prove that her brand is the definition is enduring.

More power to her.

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