Fifth Harmony have unwrapped a parting gift for their fans – the video for ‘Don’t Say You Love Me.’
The Pop quad, who announced their indefinite “hiatus” earlier this year, played their last show (for now) this week and mark the occasion with the premiere of the visual for the song – which has been a favorite among their Harmonizers.
A power ballad with rhythmic elements, the track has long been begging for the single treatment – which makes its arrival in this form somewhat bittersweet.
In any case, check it out below…
Having advocated for ‘Don’t Say You Love Me’ to be pushed to the heavens ever since its appearance on last year’s self titled album, the vid is a little underwhelming and isn’t what “we” would have envisioned.
Still, it’s “something” for the fandom and helps close the 5H chapter in a somewhat satisfying way (by being released in the first place).
With solo careers incoming, we can’t wait to see what’s next for Normani, Lauren, Dinah, and Ally.
nice, elegant, simple. nice way to end this era for them. love how the door opens back in the end.
they oversaturated their fans.
24/7 had more millage in it especially “Not my Girl”. there was at least another single or two left in that album.
The last album was rush released with a bummer of a tune. This would have made a better lead single.
The ladies look beautiful. I just don’t understand why they are acting like 5H is over… I’ll give them 1 – 2 yrs tops before the next album. They should have released this, Lonely Night, & Messy already. Self Titled was a solid album, but the wrong singles were chosen. I do wish all of them good luck on their solo endeavors though.
Not bad at all girls
fuc them. ….. Normani did the right thing by leaving that group they all look older than her as well and then they try to put her in the turtleneck
I actually like this song!!
The image and sound represented here is so much more respectable than their usual stuff. They don’t give themselves enough credit for what they’re capable of doing as a group. I don’t think they have the right guidance and support they need to build a stable and lasting career.