This is par for the course for Maxwell - poignant and thoughtful, which are placed with great vocals and beautiful music. This strikes me as an album/EP track versus a lead-single. Not because of poor quality, but because the subject matter and musicianship might be a bit much for people to casually handle. In this world of trap-beats, catchy choruses and hooks, and cute visuals - people do not have the attention span for anything that is not readily entertaining. Yes, I agree, this is not my favorite Maxwell song; however, I feel the value of the song is lost due to current trends in music.