Nicki Minaj‘s reluctance to physically promote her music in the United Kingdom continues to confuse her fans in the market now that her new single is ‘Bed’ is making substantial gains…with little support.
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The track, which features Ariana Grande, is the latest to be lifted from her forthcoming set ‘Queen’ and like 2012’s ‘Va Va Voom’ is soaring on the Official Singles Chart without the backing of a single interview or performance given by the rapper.
For, powered by numbers fuelled for by pure sales for the most part, the single rose by four spots in the last week and is outselling Grande’s ‘No Tears Left to Cry’, Beyonce and Jay-Z’s ‘Apesh*t’, Ed Sheeran’s ‘Perfect’ and David Guetta’ and Sia’s ‘Flame.’
Brilliant, as it reaffirms Minaj’s popularity in the market. Frustrating, as one wonders how many more units the Hip-Hop royal would sell if she realised it.
The track’s pure sales extend the entertainer’s run as the highest-selling/charting female of rapper of all time in and outside of the U.S.
For, despite the absence of a #1 single, the rapper has sold more physical units than her game-changing predecessors Missy Elliott and Lil Kim.
Her numbers soar even higher once streams are thrown into her discography’s sales mix.
Want to see her in live action?!
Dates for her forthcoming joint tour with Future below…