TGJ don't blatantly call this a win since that is a BOLDFACED LIE.. THE EBT Awards is massively down on all platforms.. notice how they said "across 8 different Viacom stations" which indicates they were going to pull off a ratings "win" regardless.

Ebt Awards Nielson ratings since 2009 (the year MJ died)

2009: 10.6
2010: 7.4
2011: 7.7
2012: 7.4
2013: 7.9
2014: 7.8
2015: 7.5
2016: 7.2
2017: 5.8
2018: 4.3