In reply to J.

Thank you^^^ Christina, Kelly Rowland, hell even Sevyn, all these girls who waited too long to release and then the public not here for it. You think these labels didn’t pay attention to Rihanna‘s release strategy? The more music Ariana‘s releases hopefully to more we will hear from her vocally and sonically.

I doubt this is her idea tho, the label have studied her fan demographic and already know this is likely to work with them.