In reply to Truth Teller.

I think Britney, Bey, and Shakra were at the PRIME of their careers when Pepsi contracted them. Cardi's celebrity is highly INFLATED. She is either at the beginning of her career or at the end of a short lived career. She is likeable but certainly not the kind of talent or appeal Britney, Bey, and Shakira had when they were booked. I like Cardi a lot and this commercial is great! Pepsi does not want to overly ghettofy its brand but they certainly want them ghetto dollars on type of middle class America dollars. People in the ghetto drink Pepsi as a second choice to Coca Cola and Pepsi knows they can't break the loyalty ghetto people have to Coca Cola. After all Coca Cola tastes best with Hennesy and E&J...the preferred ghetto drinks of choice! You can certainly chase Henny and E&J with Pepsi but it does not taste as good as with Coca Cola.