I have yet to see any reliable sales reports online regarding their actual gross revenue. Also, the company first launched in a joint 50/50 partnership with one of the biggest clothing retaliers (Top Shop) in the world. If you didn't shop there or buy their clothes online you were not likely to be aware Beyonce owned it.

She only bought out of the partnership due to sexual misconduct and racism allegations brought against Ivy Park's co investor Phillip Green last November.

If anything, this new deal w/ Addidas can expand Ivy Park even further than Top Shop would have ever done.

Cheers Bey on another BOSS move!