In reply to Ty.

But the real question is: what is the age demographic of MTV? You would assume Madges people already checked MTV’s audience demographic penetration and didn’t just ignorantly opt to partner without fact based data.

Moreso, Madge has been around so long, across 3 decades, does she need to target the kids on Twitter and Facebook? Her fan base consistently supports her touring efforts and is evidently loyal. Her bag is secure even if she only ever sang her greatest hits and toured for the next 5 years.