Potent Pop pair Justin Bieber and Ed Sheeran build on the big buzz of their new single ‘I Don’t Care’ with the release of its accompanying video.

Already a sizeable smash (peaking at #2 in the US and hitting #1 in the UK today with over 100,000 sales), the track receives a tongue-in-cheek visual; one which sees the duo playfully take on different characters.

It’s the first taste of new music from Sheeran since dominating the musical landscape with his ‘divide’ albums while for JB it continues a streak of collabs as he re-integrates into the Pop landscape.

What are you waiting for? Join Justin and Ed after the jump…

For the audience it’s geared towards, we imagine this packs replay value. We’re a bit “eh,” but it’s hey…it’s a hit.

Your thoughts?