In reply to LUCKI.

@jasmine you shared a very good perspective and thorough analysis but I’m thinking it’s less about the genre of music and more about the quality. In the realm of selling the performing arts, authenticity is important when building a colt like fan base. The type of music Ciara makes now seems very true to her person it’s just not great. Much like her vocals... and because she’s “seasoned” we now expect a grand level of creativity.. a Lemonade/ 444 moment, and she doesn’t seem creative enough to do so. Ciara is a perfect example of a artist that has good skills and it factor but isn’t as talented/ creative.

She “needed “ a FIRE creative dir that loved/knew her so well and she loved them enough to let them lead her music direction.

Ciara needs tactful gimmicks and created moments to push her music bc the voice and actual music isn’t enough. She need the best song writers etc bc that’s not her skill set..
she can dance, hold enough note and has personality that connects.. the rest is where a team would need to create and sustain her.

Being too artistically driven is what’s hurting Tinashe. Not having enough artistic capacity has damn near killed Ciara.

I would love to she her build a brand around dance and cultivating the next line of stars along with of modeling etc. I’m not sure she can create a mega star lane around music anymore. It’s hard to watch this play out too. Ouch.